Good god. I’ve been too busy lately even to write about all the stupid things I’m doing. I’ll do some sort of round-up at some point.
So, here we are. The Monroe Transfer‘s new album (title to be announced pretty soon, if we’re all happy with it) is approaching the stage where we’re thinking about how to release it. If you’ve seen or, god forbid, actually bought one of our releases, you’ll know that we do our level best to package our CDs as interestingly as we can- we print all our artwork by hand, using screen printing, letterpress and foil stamping, and we try to make a physical object that’s worth buying. In this day and age, of course, it’s particularly hard to persuade anyone to buy music, when they can just get it for free, anonymously, on the internet.
The other day I had a think about all this, and an idea occurred; I genuinely don’t know if it’s a good idea, but I’d very much like to hear your opinion, dear reader.
The Idea
If I were in marketing, I suppose I might call this a release strategy, or something. Essentially the plan involves releasing our record in 2 formats:
1. A CD, which will be housed in a hand-printed sleeve, with lots of nice bits of artwork and pleasingly tactile materials. You’ll be able to buy it from us over the internet, possibly through a few interested shops, and direct from us at gigs.
2. An MP3 version, which will be released for free on the internet. At the beginning of this version will be a little voiceover, to say something along the lines of…
‘Thanks for downloading the free version of our album. You’re free to distribute it as long as you leave this voiceover at the beginning; if you enjoy listening to the record, and you’d like us to be able to make another one, please consider buying a copy from our website- because we’re self-funded, you’ll be supporting us directly, and we’ll be able to carry on making music. Thanks for your time.’
…and then the album begins.
So here is where I want your thoughts:
1. Do you think it’s a good idea?
2. Can you think of any problems that I might have missed?
3. Tangentially- how much are you happy to pay for an album these days?
If you, dear reader, can spare the time to leave your thoughts below, I’d really appreciate it. Don’t worry, the blog will soon be back to my usual blend of narcissism and pedantry.
n xoxox


